A powerfully lifelike road safety campaign is soon to arrive in Ballarain a bid t to combat the major spike in road deaths on regional roads.
A model recreation of TAC’s new road safety ad “The Lucky Ones Get Caught”, in which a family rolls down an embankment after the speeding driver narrowly avoids being caught by police, will be set up in Bride Mall.
The display features the wreckage of the car from the ad, with onlookers asked to scan a QR
code to watch the scene before being able to rewind until the car is back on the road, where an alternate
ending shows the lucky driver being ‘caught’ before disaster strikes.
The display will be in the Mall Monday the 19th and Tuesday the 20th of December, after being moved from its first location at Melbourne’s St. Kilda foreshore.
The campaign and live recreation comes as the number of people killed on Victorian roads this year is drastically higher than the lives lost at this time in 2021 and already more than last year’s total of 233; deaths have spiked in regional Victoria having increased by over 20% when compared with
the same period in 2021.
