The brazen theft of large ticket items as the cost of living crisis deepens has made its way to Ballarat.
Ballarat Police are investigating the alleged theft of a projector from a shop in Ballarat Central on the 7th of February.
Police have released these images of a man they would like to speak with.
It comes as retailers report an up-tick in consumers pocketing larger and more expensive items as the economic crunch worsens.
Anyone who may have information is being urged to contact Crime Stoppers on 1800 333 000 or submit an online confidential report at https://www.crimestoppersvic.com.au