Ballarat councillor defends spending $20k to attract conference

February 23, 2024 3:33 pm in by
Image by beauty_of_nature from Pixabay

A Ballarat councillor says spending $20,000 to get the Australian Museums and Galleries Association to town for their annual conference is a good investment.

The 4-day event in September will attract around 700 people and return about $1.15 million to the local economy according to a council media release.

Cr Mark Harris says he’s confident it’ll produce a healthy economic outcome for the city.

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“If you went with twenty-grand and said look, here’s an advertising dynamic for Ballarat, you wouldn’t get much of a return out of it.”

“You can always question any sort of spend for any conference I suppose, and we frequently do, but this sort of input I think is about right on the money and I think it will be successful,” Cr. Harris said.

Most recently, the event was held in Newcastle in 2023 and Perth in 2022.