Crossroads Trading Ballan

Crossroads Trading Ballan is a family-owned and operated rural business serving the Moorabool Shire and surrounding communities. Built on strong family values, local knowledge, and a commitment to customer service, the business has become a trusted destination for farmers, landowners, and residents seeking reliable rural supplies, advice, and support.
The business is proudly owned and operated by Bernie and Asha Shanahan, alongside their four daughters, Georgia, Eleanor, Ruby, and Edwina. As a family business, Crossroads Trading reflects the Shanahan family’s passion for agriculture, community involvement, and helping local customers achieve the best outcomes for their farming, livestock, and rural lifestyle needs.

Bernie Shanahan brings more than 20 years of experience as a stock agent with Elders and is also a qualified real estate agent. Born in Greendale and still living on the family farm, Bernie has deep roots in the local community and a strong understanding of the agricultural industry. His extensive experience allows him to provide practical advice and professional support to clients across a wide range of rural enterprises. His local knowledge and commitment to building long-term relationships have helped establish Crossroads Trading as a respected and dependable business in the region.

Asha Shanahan complements the business with over fifteen years of experience in rural merchandise and a strong background in animal health. Growing up in Skipton in Victoria’s Western District, Asha gained firsthand experience working within a seven-day-a-week family business. This upbringing instilled a strong work ethic and a deep appreciation for customer service, values that continue to guide the operations of Crossroads Trading today. Her expertise in animal health and rural products ensures customers receive knowledgeable advice tailored to their individual needs.

At the heart of Crossroads Trading is a genuine commitment to supporting local communities and rural industries. The Shanahan family understands the challenges and opportunities faced by farmers and rural residents because they live and work within the same communities they serve. Their hands-on approach, practical experience, and dedication to customer satisfaction have made Crossroads Trading a valued resource for agricultural producers, hobby farmers, and rural property owners alike.
The success of Crossroads Trading is built on trust, integrity, and a strong connection to the local area. Every customer is treated with respect and offered personalised service, whether they are seeking livestock advice, animal health products, rural merchandise, or professional guidance. The business takes pride in creating lasting relationships and delivering solutions that meet the evolving needs of the rural sector.

Today, Crossroads Trading continues to grow while remaining true to its family-focused values. Through their dedication, experience, and commitment to excellence, the Shanahan family has created a business that not only supports local agriculture but also contributes positively to the broader community. Their passion for what they do is evident in the quality of service they provide, making Crossroads Trading Ballan a trusted and dependable partner for rural and regional customers across Moorabool Shire and beyond.

Open 7 days.