Instagram's Year In Review - What Was Popular


In 2018, Australians came together on Instagram to creatively express themselves and get closer to the people and things they love.

The data reveals how Aussies are interacting on Instagram, including the top five Australian accounts on the platform, top posts by an Aussietop geotagged locations nationwide, top geotagged locations in each state and top geotagged beaches.

Global data was also released showing trends such as the Most Used Face Filter in Instagram Stories and number of times ❤️ was used in comments.

Instagram's 2018 Year in Review around the world:

  • Most Used Face Filter in Instagram Stories: Heart Eyes
  • Most Used Giphy Sticker on Instagram Stories: Heart Love Sticker by Arata
  • Number of times ❤️ was used in comments: 14 billion
  • Happiest Geotagged Location in the World (highest use of 🙂 in the caption): Disneyland TokyoTop Niche Community Trend: ASMR
  • Highest Growth Hashtag Community: #fortnite
  • Top Fandom Community: BTS (#btsarmy)
  • Top Dance Movement: #inmyfeelingschallenge


The top five accounts on Instagram in Australia have featured some of the most celebrated and admired Aussies:

Chris Hemsworth

Hugh Jackman

Margot Robbie

Ruby Rose

Miranda Kerr

With Chris Hemsworth also being awarded the most-loved Australian postother top pics from Aussies included this postfrom Liam Hemsworth and a great snap from Margot Robbie.

Top five most-used hashtags:

  • #love
  • #melbourne
  • #australia
  • #sydney
  • #instagood

 Top Australian Instagram accounts: 

Most-loved Australian Post:

Other top posts:

Top five geotagged Australian landmarks:

  • ·Bondi Beach
  • ·Sydney Opera House
  • ·Sydney Harbour
  • ·Darling Harbour
  • ·National Gallery of Victoria

Top five geotagged beaches nationwide:

  • ·Bondi Beach
  • ·Byron Bay (Main Beach)
  • ·Manly Beach
  • ·Surfer’s Paradise Beach
  • ·St Kilda Beach

Top geotagged locations in each state/territory:

  • NSW – Bondi Beach
  • VIC – National Gallery of Victoria
  • QLD - South Bank
  • SA – Glenelg Beach
  • NT – Uluṟu-Kata Tjuṯa National Park
  • TAS – MONA
  • ACT – National Gallery of Australia
  • WA – Rottnest Island