France just dropped their logo for the 2024 Olympic Games and the internet is getting all hot under the collar over “Marianne”.
The logo features the Olympic rings (of course), the words “Paris 2024” in a very retro art deco style font, and a flame representing the Olympic torch. What is interesting about the flame, however, is the lips – added to create the outline of a woman’s face rocking a bob hairdo.
This woman represents “Marianne”, who is the personification of the French Republic since the revolution in 1789.
▪️ The gold medal, eternal like victory— Olympic Channel (@olympicchannel) October 22, 2019
▪️ The Olympic flame, bringing people together through sport
▪️ Marianne, French national symbol who encourages us all to be egalitarian, sharing and generous
The three symbols that form the official emblem of @Paris2024 🇫🇷 pic.twitter.com/RF2Jw2709Y
The Twitter responses in relation to Marianne have been hilarious. One journo created a whole narrative for the two-dimensional shape:
The French Olympic logo tumbles out of bed on a Parisian morning. She tousles her messy bob, dons breton stripes and ballet flats and whisks down the stairs from her fifth-floor apartment to grab a baguette before enigmatically texting two men who are pursuing her romantically. pic.twitter.com/5R2PVaXaa6— Megan Clement (@MegClement) October 21, 2019
The French Olympic logo has an expresso and a cigarette for lunch. She hops on a vintage bicycle and pedals past the Eiffel Tower on her way to a café where she will sit and read Baudelaire with her fluffy white dog at her feet.— Megan Clement (@MegClement) October 21, 2019
The French Olympic logo will never tell your her impeccable skin-care secrets.— Megan Clement (@MegClement) October 21, 2019
The French Olympic logo's child does not have tantrums. He eats dinner with her in restaurants at 10pm, and the French Olympic logo lets him have some of her wine, of course.— Megan Clement (@MegClement) October 21, 2019
USA Today’s Nate Scott wrote “this logo will stub out a cigarette on the sidewalk in front of you, give you a coy smile, and haunt you forever.”
The 2024 Games will be held in Paris, but before we get too far ahead of ourselves, Tokyo will take centre stage next year for the 2020 Olympic Games.