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Australia's Favourite Department Store for Customer Satisfaction Revealed

Target

Australia’s leading discount department store has been revealed and the winner is not who you’d expect.

Kmart, Target and Big W all narrowly missed out on the top spot with Costco placing number one for customer satisfaction according to Roy Morgan’s latest research.

Discount Department Store Customer Satisfaction:

1. Costco – 88.6%

2. Target – 88.5%

3. Kmart 88.4%

4. Big W 86.7%

5. Best & Less – 86.4%